The holiday season brings more guests, more expectations, and more opportunity. While most of the industry focuses on the traditional menu at the point of sale, the real influence happens before the order is placed. This is where holiday presell boards create measurable impact.

Presell boards are designed to greet guests early—on their way in, while they walk past displays, or while standing in line. They influence decisions when customers are most receptive, long before they reach the counter or kiosk. During the holidays, that influence becomes even stronger.

1. Presell boards guide choices in advance

Holiday guests are often in a hurry, distracted, or unsure of what they want.

A well-placed presell board helps them make an easy decision by highlighting what matters most. Clear, simple messaging anchored by strong visuals reduces hesitation and gently directs them toward desired purchases.

Instead of waiting for a cashier or digital menu to “sell” once the guest is ordering, the presell board does the work during the waiting phase, when attention is highest and pressure is low.

2. They increase average ticket value without discounting

Presell boards create intent.

When a guest already has something in mind before they reach the order point, they tend to spend more. They see value, not just a list of products and prices.

This isn’t upselling in the moment; it’s priming the order. The guest is inspired, not persuaded. That mindset increases spend naturally and consistently, especially during high-traffic holiday periods.

3. They communicate seasonal urgency

Holidays introduce a limited window of opportunity.

A guest who knows a seasonal item or offer is only available “for a short time” is far more likely to act. Presell boards deliver this message clearly and visually, without adding pressure at the register.

Install the DsMenu app on the Firestick and your menu loads instantly. It’s a perfect option for restaurants wanting a reliable solution without investing in proprietary hardware.

Static posters can’t change tone or timing; digital presell boards can. The ability to launch, schedule, adjust, or remove content instantly means your messaging evolves with the season—early preparation, peak demand, and final countdown—never outdated or repetitive.

4. They unlock revenue streams beyond the counter

The holidays aren’t just about single transactions. They drive larger purchases, bulk orders, gifts, and group spending. Presell boards are the ideal place to display broader offerings—long before the guest is thinking about them. When customers are relaxed and still deciding how to engage with your brand, they are much more likely to explore.

This is marketing space that reaches real customers at the most important moment: right before they buy.

5. They build brand connection during the most emotional season

The holidays represent tradition, comfort, and community.

Presell boards allow you to communicate your tone, your personality, your values—without overwhelming the ordering process. Visual warmth, seasonal messaging, friendly greetings, charitable initiatives, and brand identity all live comfortably in presell real estate.

Digital boards help you connect emotionally rather than just communicating inventory.

How DsMenu Makes Holiday Presell Marketing Simple

At DsMenu, we designed our platform specifically to support real-world operators during busy seasons:

1. Rapid Setup & Fast Updates

Create holiday presell boards in minutes. No design expertise required. Update live, replace outdated visuals, or roll out new campaigns instantly.

2. Use Any Screen

Run your boards on smart displays, commercial monitors, browser-based URLs, Samsung apps, Firestick devices, or offline USB options. Wherever your guests walk, your message follows.

3.Schedule Content

Holiday mornings, midday traffic, evenings, weekends—set your boards to show the right message at the right time automatically. No manual switching required.

4. Scalable & Consistent

From a single location to multiple venues, your creative stays on-brand. Operators can deploy uniform holiday campaigns everywhere or tailor by region and audience.

This season, don’t wait until customers reach the counter

Holiday purchasing decisions are emotional, hurried, and influenced early.

Presell boards give you the advantage before the order begins.

If you’d like DsMenu to design and set up your holiday presell board, just tell us:

Let’s start