Traditional digital menu boards have come a long way from printed menus and posters. But today, simply displaying item names and prices on a screen may not be enough to capture a customer’s attention.

Restaurants are becoming more visual, more digital, and more competitive. Customers are constantly surrounded by engaging content, which means your menu boards have an opportunity to do much more than simply tell people what you sell.

With DsMenu, restaurants can now upload, play, and stream video content directly on their TVs — transforming a standard menu board into a more dynamic and visually engaging experience.

More Than Just a Menu Board

A menu board should help customers understand what is available, but it can also help create excitement around the food itself.

Instead of displaying only a static list of items and pricing, restaurants can use video content to show customers what makes their food worth ordering.

Imagine displaying:

• An animated menu highlighting your most popular items

• Behind-the-scenes footage of your chef preparing a signature dish

• A close-up video of a pizza coming straight out of the oven

• A burger, sandwich, or dessert being prepared

• A short promotion for a limited-time offer

• Seasonal specials or upcoming menu items

• Restaurant branding and promotional content between menu screens

The goal is simple: don't just show customers what you sell — show them why they should want it.

Turn Your TVs Into Menu Boards and Promotional Screens

DsMenu makes it easy to use restaurant TVs for much more than traditional menu displays.

Restaurants can create dedicated video screens, promotional boards, animated menu boards, or combine different types of content throughout their location.

For example, one screen could display your primary menu while another plays videos of featured products, promotions, new menu items, or restaurant content.

This gives restaurants more flexibility in how they communicate with customers throughout the ordering experience.

Easy Video Deployment with DsMenu

Adding video content shouldn't require complicated digital signage hardware or an expensive proprietary system.

DsMenu is designed to make deployment simple.

Upload your video, select the screen where you want it displayed, and publish your content.

DsMenu can be deployed using widely available devices and supported smart TVs, including:

• Amazon Signage Stick

• Amazon Fire TV Stick

• Samsung Smart TVs

• LG Smart TVs

• Roku TVs and Roku Streaming Sticks

This allows restaurants to upgrade their digital signage experience without completely replacing their existing TV setup.

Create More Engaging Restaurant Experiences

Food is visual.

Customers react differently to seeing the name of a pizza on a menu compared with watching that pizza come out of an oven with melted cheese bubbling on top.

Video gives restaurants an opportunity to make menu content more emotional and engaging.

It can also help restaurants highlight products they want customers to notice, including:

• High-margin items

• Signature dishes

• New products

• Seasonal offerings

• Combos and upgrades

• Limited-time promotions

Instead of relying entirely on employees to promote these items, the screens can help communicate the message throughout the day.

A New Opportunity for DsMenu Dealers

The addition of video and animated content also gives DsMenu dealers another feature they can offer their restaurant clients.

Restaurants increasingly want digital signage that feels modern without the cost and complexity traditionally associated with commercial signage systems.

With DsMenu, dealers can offer clients a solution that combines digital menu boards, promotional content, video playback, and centralized screen management within the same platform.

That means restaurants can create a more premium customer-facing experience while dealers can expand the digital signage solutions they provide to their clients.

Go Beyond the Static Menu Board

A standard menu board tells customers what you sell.

A dynamic menu board can help them see it, experience it, and crave it.

With video playback now available through DsMenu, restaurants can turn existing screens into more engaging menu boards, promotional displays, and visual experiences without adding a complicated new signage system.

Upload your video. Choose your screen. Let the food do the talking.